This is a music video featuring some of the Glenbrook South staff members as they takeover the Glen Town Center.
Positives: Wardrobe: The choice of wardrobe is spot on. Its fun and colorful nature really stands out and adds a vibrant layer to the video. This choice enhances the visual appeal and contributes positively to the video's overall energy and mood. Mannequin Story and Concept: The concept involving the mannequin is innovative and intriguing. It's a fresh idea that adds a unique narrative element to the video, making it memorable and engaging for the viewer. This creative storytelling aspect is a definite strength of the video.
Improvements: Editing Style: The current editing style, with its reliance on cross dissolves, comes off as pretty standard. Incorporating more direct cuts, especially during performance scenes, could inject more pace into the video, keeping viewers more engaged and better reflecting the feel of the music. Shot Composition: Some of the shots feel a bit overcrowded, which can detract from the focus on key elements or moments within the video. Streamlining the composition of these shots, possibly by adjusting the positioning of subjects or elements within the frame, could help in making each scene more impactful and easier for viewers to digest.
Positives: As someone whose parents (inappropriately) took us to see this in the theatres as a kid, I loved this Mannequin homage. Performances were so fun. Good editing, clear story. Nice music video structure of B-roll in Von Maur (?) and the studio/A-roll performance of the song.
Improvements: A little more shot variety and lighting variety would have been nice. Maybe a moodier, lower key setup in the studio to contrast the high-key, available light of the department store (see the original Starship video that uses a lot of higher contrast/lower key lighting).
Positives: I appreciate the cheeky tone. How can the video be even sillier? The video uses locations well but it reminds me how malls can be oh so depressing.
Improvements: When people are singing in a music video, you might want to consider shooting closeups of them. It seems like the filmmakers are trying to hide something. The ending is abrupt.
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