This is a public service announcement that encourages views to "Say Something" when they notice signs of violence.
Positives: Great use of the numbers and the sound to tell your story. Bold and simple made it more effective. The graphics were up long enough to read!
Improvements: The fonts were too close together.
Positives: 1 - the fast scrolling of the images in the phone 2 - end panel messages
Improvements: 1 - Some more ambient noise at the start 2 - the growing number and the movement was bothersome
Positives: The call to action is very clear by providing a stat and resources which help support the message being told. The minimal audio was supportive in that it was simple and did not take the viewers attention away from the story being told.
Improvements: The biggest improvement would be the tracking and masking of the news articles on the phone. There is movement with the phone in the shot however the articles do not move which is distracting to the viewer especially when you are trying to read the article and piece together the context of the message being told. The overall editing technique here could have been improved upon to support the overall quality of the piece.
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