BumpBoxx is a audio company known for their high powered speakers with thunderous decibel levels. The ad exemplifies the power behind the speakers, putting forth the idea that a BumpBoxx speaker matches the audio experience of a concert. By toying with color and volume, the ad conveys the power the speaker holds to bring the audio experience of a concert to one's room. The distinct hue displayed during the "concert" pays homage to Don Toliver's connections to the color purple throughout his musical career. Overall, the commercial design is to present the concert-like audio experience BumpBoxx speakers provide.