This is a public service announcement about sleep deprivation. I felt like this is a particular issue for my generation because we are saturated with music, social media, TV, film, and video games, and we're staying up too late on screens.
Positives: 1) very good editing 2) solid sound track
Improvements: 1) drop the HP logo 2) would have been stronger if kept to :30 3) first graphic at close not needed
Positives: The editing was excellent with the combination of the wider and closer shots and some very clever shots for the computer and pen and the various activities the subject was doing. End shot where the music cuts out and you hear just crickets was very effective.
Improvements: The choice of an upbeat faster Beastie Boys song was not the best choice in terms of setting the mood and subject (though the sound editing was good). The subject did not PRESENT as significantly sleep deprived during most of the spot (only at the end) - just "busy"
Positives: 1) Edit and pacing was incredibly engaging and interesting 2) The lighting and use of computer light really helped tell the story
Improvements: 1) Understanding the consequences of sleep deprivation could help the message come off stronger. 2) This was a really strong spot so it's hard for me to come up with a 2nd example!
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