RAM Truck Commercial - ID# 36
Deerfield
Commercial
Entry Description
In this commercial, RAM pickups are "ram tough" for all camping needs.
Copyright Info
Recent Teacher Comments
- 4/26 9:18 am - You have some great shots in here and you tell a wonderful story, but I am thinking a voiceover (even for just portions of the video) might enhance your storytelling even more. To hammer home that this is for a Dodge Ram, consider adding some close-up shots of the logos and the vehicle that show off the specific product.
- 3/3 2:30 pm - Thank you for sharing your Dodge Ram commercial project with me. It's commendable that you've established a clear narrative within your commercial, as storytelling is a powerful tool in capturing the audience's attention and conveying a message. However, based on your observations, it appears there is an opportunity to strengthen the connection between the narrative and the product itself. This connection is crucial in ensuring that the story not only engages the audience but also effectively promotes the Dodge Ram. To enhance the integration of the narrative with the product, consider the following suggestions: Voiceover Integration: Incorporating a voiceover can provide a direct link between the narrative and the product. A well-written script can highlight the features, benefits, and emotional appeal of the Dodge Ram, tying it back to the story being told. The voiceover can serve as a guide, weaving together the narrative and visual elements to create a cohesive message that resonates with the audience. Strategic Visual Elements: Utilize visual elements to create a stronger association between the narrative and the Dodge Ram. This could involve more shots of the car in action, close-ups of its features, or visual metaphors that reflect the vehicle's attributes. Ensure that these visuals are seamlessly integrated into the story, reinforcing the connection between the narrative and the product. Cinematography Excellence: As you've rightly pointed out, car commercials are renowned for their high-quality cinematography. The automotive industry often sets the standard for visual storytelling, utilizing dynamic shots, innovative angles, and advanced filming techniques to showcase vehicles. Dedicate time to studying the cinematography of successful car commercials to understand the creative and technical approaches used. Pay attention to how these commercials use lighting, movement, and composition to highlight the vehicle's design and capabilities. Creative Storytelling: Continue to refine your storytelling skills, focusing on how to craft narratives that not only engage the audience but also highlight the product in a meaningful way. Consider how the story can reflect the brand values of Dodge and the lifestyle or aspirations of the Ram's target audience. The narrative should feel like a natural extension of the product, enhancing its appeal to viewers. Technical Skill Development: Invest in developing your technical skills in cinematography, particularly in areas specific to automotive advertising. This includes mastering techniques for capturing moving vehicles, understanding how to use lighting to accentuate the car's features, and experimenting with post-production effects that can enhance the visual impact of your shots. Creating a commercial that effectively marries a compelling narrative with product promotion is a challenging but rewarding endeavor.
Judge 1
Positives:
Improvements:
Judge 2
Positives:
Improvements:
Judge 3
Positives:
Improvements:
Judge 4
Positives:
Improvements:
Judge 5
Positives:
Improvements: