Wing Energy: Take Flight - ID# 362
Vernon Hills
Commercial
Entry Description
This is an ad for a fictional company named Wing Energy, an energy drink brand dedicated to natural, superior performance. It all began when a friend asked me to create an ad for a health project. Given the weekend I created something I was content with, but over the past several months, became something different entirely. All graphics and animations were created by me using Adobe Illustrator, Adobe Photoshop, and Blender.
Copyright Info
Recent Teacher Comments
- 4/26 10:35 am - The animation and graphics in this video are incredible. Given that this is done without ever shooting a real product (because it doesn't exist) is mind-blowing honestly. The thing that is missing from this piece is the storytelling aspect. It is very pretty, but a commercial needs something beyond the surface to connect with its audience, especially if that product is not already well established (like a brand such as Coke, etc). Truly however, nice work!
- 3/4 9:35 pm - First and foremost, I want to extend my congratulations on your exceptional work on the Wing energy drink commercial. It's truly commendable to hear that the animation quality in your project mirrors that of professional commercials. Achieving such a high standard in animation is a testament to your dedication, skill, and creativity. This accomplishment not only sets you apart but also showcases your potential to excel in the field of media production. Your ability to employ advanced animation techniques as a student speaks volumes about your commitment to your craft and your capacity for innovation. Animation, with its unique ability to bring concepts to life in vibrant and engaging ways, is a powerful tool in advertising. Your success in this area suggests a bright future in creating compelling visual content. However, your observation regarding the lack of a clear overall message within the commercial is an important consideration. A well-defined message is crucial for any advertisement, as it communicates the core value or proposition of the product to the audience, guiding their understanding and influencing their perception. Here are some suggestions to help incorporate a more distinct message into your commercial and future projects: Define the Core Message: Take a step back to define what the key takeaway for the audience should be. What do you want them to remember or feel about Wing energy drink? This message should be the foundation upon which all elements of the commercial are built.
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