Spotify Commercial - ID# 37
Deerfield
Commercial
Entry Description
In this commercial, Spotify shows that it is the place teenagers go for music.
Copyright Info
Recent Teacher Comments
- 4/26 9:52 am - Beautiful job editing this video! A product like Spotify doesn't have a store to go to get it, so it is all about a feel and brand awareness, and I think this piece does that well. If you are trying to show that all teenagers use Spotify as their go to service, maybe show us multiple teenagers using the service (start with one...more keep adding). You also start by showing the student using the service at first, and then go into the cool montage of Spotify you edited together, but also consider adding us showing the student incorporating it into their daily lives. Overall solid work!
- 3/4 9:02 pm - Thank you for sharing your reflections on the commercial project for Spotify. It's essential to critically assess your work to identify areas for improvement, and your ability to recognize the need for a deeper message and more coherent story is a valuable skill in the field of media production. The observation that the commercial lacks a story or message, despite having commendable editing in its fast-paced segments, highlights a crucial aspect of commercial production: the power of narrative in connecting with the audience. Here are some suggestions on how to infuse your future projects with meaningful narratives and messages: Define the Core Message: Begin by identifying what you want the audience to take away from the commercial. For a music streaming service like Spotify, the core message could revolve around the universal connection to music, the discovery of new artists, or the personalization of the listening experience. Once you have a clear message, every element of the commercial should reinforce this theme. Develop a Narrative Structure: Even in a short commercial, a narrative structure (beginning, middle, and end) can significantly enhance engagement. Consider creating a storyline that illustrates the impact of Spotify on an individual's daily life, how it brings people together, or how it serves as a soundtrack to life's moments. A narrative doesn't have to be complex to be effective; it just needs to resonate with viewers. Utilize Visual Storytelling: Leverage visual storytelling to convey your message. Show how Spotify fits into various life scenarios or emotional moments. Use imagery that reflects the diversity of music and its listeners. Visual metaphors can also be a powerful tool in conveying abstract concepts like connection, discovery, and joy.
Judge 1
Positives:
Improvements:
Judge 2
Positives:
Improvements:
Judge 3
Positives:
Improvements:
Judge 4
Positives:
Improvements:
Judge 5
Positives:
Improvements: