MMEA Fest

This music video is for Odd Sweetheart's "Structure."

2/24 1:17 pm - Interesting opening shots that line up with the measures of the guitar riff. Wasn't sure where this was going story-wise once the rest of the band kicks in. The shift does feel sudden, although I enjoy the risks you took with some shots and different angles. I almost wished that you built toward some sort of climax/tension more in the video. Your shots and editing are solid, but there are some storytelling elements that are needed to really push your work that much higher. Great work and way to show your passion!
2/21 1:58 pm - This music video takes an intriguing approach by beginning in a cemetery, setting a unique tone that immediately captures viewers' attention. However, what unfolds from there is unexpected, as the video takes viewers on a journey through a variety of captivating clips and intriguing images that seem disconnected. While the video's use of diverse footage and compelling imagery is commendable, its brevity—clocking in at just a minute—leaves viewers wanting more. Indeed, the video feels more akin to a movie trailer than a traditional music video, hinting at a larger narrative or story arc that begs to be explored further. Overall, while the video's short duration may leave some viewers wanting, its ability to evoke curiosity and intrigue cannot be denied. With its unexpected beginning and captivating visuals, it succeeds in piquing interest and leaving a lasting impression—a testament to its effectiveness as a creative work.

Positives:

Improvements:

Positives:

Improvements:

Positives:

Improvements:

Positives:

Improvements:

Positives:

Improvements: