Vitamin Water - ID# 378
Shepard High School
Commercial
Entry Description
Don't be tempted by soda pop. Instead enjoy the refreshing, everlasting benefits of Vitamin Water.
Copyright Info
Recent Teacher Comments
- 4/26 10:59 am - The shots, colors and lighting of this commercial are well done! When using graphics on screen, definitely include their graphic instead of just typing their product name on the screen. There is no story to this ad, but one is not necessarily needed for a product like this. That being said one way to improve this piece would be to show the product actually being used (i.e. pour it out and have someone drink it). Overall though solid work here!
- 3/4 9:44 pm - It's heartening to hear about the success of your commercial's overall aesthetic, particularly the professionalism of the product shots and the effective use of match cuts to enhance the visual appeal. Achieving a high-quality aesthetic is crucial in creating a commercial that not only captures the audience's attention but also leaves a lasting impression, and it sounds like you've managed to accomplish just that. The attention to detail in crafting professional-looking product shots speaks volumes about your technical skills and understanding of visual composition. Product shots are the cornerstone of any commercial, as they directly showcase what's being offered. Your ability to present the product in such an appealing manner likely contributes significantly to the commercial's overall impact. Furthermore, your strategic use of match cuts demonstrates a sophisticated approach to editing. Match cuts are a powerful tool in visual storytelling, creating a seamless transition between scenes that can captivate viewers and enhance the narrative flow. This technique, when executed well, not only elevates the aesthetic quality of the commercial but also contributes to a more cohesive and engaging viewer experience. To build on the strengths of your current project and push your skills even further, consider the following suggestions:
Judge 1
Positives: Nice! 1 - great use of post-effects! Really adds to the 'vibeyness' of the spot. 2 - Solid editing - good sense of pacing.
Improvements: 1 - Ok - I think the messaging is backwards - I love the notion of not caving to the soda temptation, but If that's the thinking, I want to see visually how that comes to life. Then I think you have this other area of supers 'refreshing', 'mind' etc, that speak sort of esoterically to product attributes. I would push you to think a little about story beginning, middle, and end. 2 - Too many closed bottle shots!! I big part of shooting beverage is seeing pours / falling over ice and more - I wanna see more variety!
Judge 2
Positives: Editing is really cool. My favorite shot is at 0:12 when the camera is moving and the bottle is spinning and movie. Very high production value! Music and sound is great. It fit very nicely with the overall feel of the commercial and added a lot.
Improvements: The shot at 0:16 was a great idea, but it's a little dark and shadowy, in my opinion. the product should always be bright and vivid with color. And I would hide the expiration date from camera. The editing can be cleaned up a little. When it says "and spirit" the text appears before the drink changes. The previous transition had the drink and text change at the same time. So maybe it needs to be more consistent with the previous transition. The text at the end was a little too loose for me. I think it need a little more uniformity. It seemed like some parts were bold, some parts were different fonts, etc. I would make it more simple and your message is good enough to where font changes aren't needed.
Judge 3
Positives: The shots and editing a very solid work. I could see this commercial playing on the big screen.
Improvements: However, the narrative gets a little lost in all the different types of vitamin water, and the music doesn't set the right tone for the brand.
Judge 4
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Judge 5
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