Eyeglasses - ID# 372
Huntley
Public Service Announcement
Entry Description
PSA: Eyeglasses donations
Copyright Info
Recent Teacher Comments
- 4/30 2:27 pm - I really liked the opening of this PSA, especially the blurred video and text that comes into focus right as the glasses are put on. The quick cuts between different people wearing glasses works well, but if those are the main visuals, keeping the lighting, white balance, and framing consistent would help a lot. Some shots also have a bit too much empty space above the subjects. Overall, it is a good PSA with a strong message, it just needs a few small adjustments to really polish it up.
- 4/29 12:06 pm - This was really effective with the blur to focused shot and the building of music with the fast-paced cuts between glasses wearers. Nice work overall. I like your style of editing but for the quick cuts of glasses wearers, you could frame the shot a bit closer so there's less space above their head and more focus just on the glasses. As for a storytelling tip, there is a bit of a message misunderstanding since all of those folks are wearing glasses and we only learn at the end that this is a message about donating glasses. One way to fix this is to show a similar style cut of glasses getting thrown out, to suggest it's better to donate than throw out glasses. You're on the right track, keep up the good work!
Judge 1
Positives: The text on screen was relevant, direct and to the point. The blurring effect at the start was simple but effective. The quick editing between different people was a creative was to support the message.
Improvements: Would have liked to see a more even color and lighting treatment to the different people with glasses so they had more of a uniformed look. Music felt more of a filler than a track that fit well with the subject.
Judge 2
Positives: What works really well in this PSA is the out of focus to in focus reveal. It is a thoughtful way of visually representing why glasses are important, along with the actor’s smile, reinforce the positive impact glasses can have on someone’s life. The editing is well done on this PSA. It is a straightforward message with a simple call to action. The pacing of the editing keeps the story moving without moving too fast that some of the messaging is missed.
Improvements: The montage at the end could’ve been improved if there was less movement from the actors / camera. Each shot is very short, but I could still see some motion, which in such a short shot, should’ve been easier to find a split second where the shot is very steady. The typewriter sound effect works, but I think it was a missed opportunity to instead use a sound effect of a phoropter (the device eye doctors uses and they say is 1 or 2 better?). If you paired this up with a different animation of the text going in and out of focus, instead of typing on / off, it would take this PSA up a couple levels by having more elements centered around going to the eye doctor.
Judge 3
Positives: The match cut montage of eyeglasses on faces is compelling, especially matched with the music.
Improvements: While the montage of eyeglasses is interesting, it had me wondering "what's the hubbub with eyeglasses?" The slogan "be the change" is a broad stroke for any cause, meaning it didn't take me to realize this was a call to donate glasses until the final text. I'd consider a different slogan as a way to avoid any confusion when the PSA is about eyeglasses -- the audience may get confused thinking other reasons as to why the subject of a public service announcement is on eyeglasses.
Judge 4
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Judge 5
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