Extra Gum, Extra Love - ID# 385
Maine West
Commercial
Entry Description
This is a commercial for Extra Gum.
Copyright Info
Recent Teacher Comments
- 4/24 1:51 pm - Cute story! I would've cut the scenes a little shorter by a couple seconds to make this move a bit faster and to keep the audience's attention.
- 3/4 9:03 am - Clever story with a clear theme! I would maybe have your characters hold hands A SECOND sooner to really sell the point.
Judge 1
Positives: Story - Full points for story! The message is simple: If you buy extra gum, you will find the love! - Commercials don't just sell gum... they sell feelings and emotions. You did this masterfully! My favorite editing moment - Right before they hold hands, the camera cuts and shows the Extra Gum logo! That was really cool. It matched so well with the music and it made me emotional! I was getting teary-ed from a GUM COMMERCIAL! - If you can make people get a tear in their eye in a commercial, you have succeeded!
Improvements: 0:43 Sound - The transition between songs was a little off to me, for some reason. I'm not sure if this was two different songs, or just playing two different parts of the same song. Either way, I think the transition between the two songs needs to be cleaned up somehow. A few shots lingered a little too long, and some shots I wished were longer. The shot of the extra gum in the pocket I wanted to see a little bit longer (the advertising client at Extra Gum probably wants more attention on the gum and logo). OVERALL: I really enjoyed the emotion of this commercial. Some people don't include close ups of the actors and you had multiple great close ups! Film, tv, and even commercial need close ups of people to convey emotion and feeling... that's always what the audience wants!
Judge 2
Positives: The story was interesting I understood the characters and their actions. The music fit the tone of the piece. The shots were well thought-out I appreciated the composition and angles, and the pace of the edit was generally good.
Improvements: I'd have liked to hear some dialogue or location sound to help highlight a few of the key points about the brand, product, or story. The story felt a little long and the tone and edit suffered because of it. I don't think we needed the third character.
Judge 3
Positives: Great work - sweet story! 1) Love the tagline! 'Extra Gum, Extra Love' is a really really good line. 2) The overall storytelling is clear and nice!
Improvements: 1) The shooting! Some of the shots were working well - but in the future, I suggest focusing on treating each shot as if it's a photograph. 2) The edit pace felt a bit slow, I think if this were :45 or even :30, you could tell the story in a tighter, stronger way!
Judge 4
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Judge 5
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