Eggo: Worth the Wait - ID# 380
Maine West
Commercial
Entry Description
This is a commercial for Eggo Waffles.
Copyright Info
Recent Teacher Comments
- 4/24 11:47 am - I love this simple concept! Very cute. great tagline, too!
- 3/4 6:21 am - Way to really emphasize the idea of needing to wait by bringing different activities into the story.
Judge 1
Positives: Story - Very clear and simple. Eggos are worth the wait! The lighting and colors are great. The opening shot of the Eggo box in the fridge is my favorite shot. The box really stands out and there aren't any other distracting things in the frame in this moment. (Advertisers don't like when their product shares focus... so great job!) Great editing, it had a very entertaining pace.
Improvements: 0:14 The top of the actor's head is cut off. I think I wanted to see a little more of his face to see his reaction and waiting. 0:25 This is very subtle but I would close the blinds for the back window in this shot. That would help with camera light exposure and make the actor a little more prominent. 0:27 The way the Eggo box was lit, I would try to do that same concept with the actual waffles on the plate. I think they needed to be about 15% brighter and 15% more saturated colors. OVERALL: You did a great job with this! Your concept was very clear and entertaining. The pace and speed of the edit was perfect. Great job!
Judge 2
Positives: Great job telling the story telling your story. The brand, the product, and the customer were all contributing to the brand's moment. The pop! I thought the shots were well planned and the basics were all in place. The sound efx added to the story and the pace of the edit was also good. I really like how you prepared the product at the end with the strawberries and the huge slab of butter.
Improvements: The entire story is based on the product being "worth the wait" does it take so long to cook a waffle? I'm not buying that two minutes is a long time. I'd have suggested showing me some things that can cook faster but do not taste as good or choosing a different pitch.
Judge 3
Positives: Nice work! 1) The overall storytelling is really nice! Really fun variety with a nice wrap up line 'they're worth the wait' to tie a bow on it! 2) Editing is nice! Love the last shot + transition to the logo.
Improvements: 1) I think the lighting could've been done a bit better! 2) There's alot of great shots in here, but some that feel less strong - If this were cut down to a :30, you could trim some of the less favorable shots!
Judge 4
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Judge 5
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