Tic Tac Commercial - ID# 41
Deerfield
Commercial
Entry Description
A storied brand that never gets old: Tic Tacs come alive in this commercial
Copyright Info
Recent Teacher Comments
- 4/26 6:42 am - This is a fun commercial! Tic Tac doesn't need much of a story...consumers just need to be reminded it is there and they should pick it up. This ad does that. I love combining the old with the new in this piece. Some of the shots seem a little too dark...when showing off a product like this go for high key lighting mostly. Editing is well done, as is the mix of music and vocals.
- 3/3 2:02 pm - Your narrative approach in portraying the transition from the old to the new Tic Tac is both engaging and creative. The storyline you crafted not only captures the essence of the brand's evolution but also demonstrates a keen understanding of effective storytelling in commercial advertising. Your editing techniques are commendable and serve as a strong foundation for your work. The ability to edit for clarity, pace, and impact is crucial in the field of media production, and you have shown considerable skill in this area. However, as with any craft, there is always room for growth and improvement. As a young content creator, you are indeed on the right path, and your willingness to learn and adapt will be key to your continued development. I encourage you to explore the wealth of resources available, particularly YouTube tutorials that focus on advanced editing techniques and storytelling strategies. These tutorials can offer valuable insights and practical tips to enhance your skills further. By dedicating time to learning from experienced professionals and practicing new techniques, you can take your video production to the next level. Regarding the lighting in your commercial, I agree that there is an opportunity to improve in this area. For a commercial such as this, a high-key lighting setup would be more appropriate. High-key lighting can create a bright, vibrant atmosphere that aligns with the upbeat and refreshing nature of the Tic Tac brand. This lighting technique minimizes shadows and produces a light, airy feel, which can make the product more appealing and visually engaging to the audience. Adjusting the lighting to achieve a brighter, more evenly lit scene will enhance the overall aesthetic of your commercial and better convey the positive, energetic message you wish to communicate. Experimenting with different lighting setups and understanding how they affect the mood and perception of your video will be invaluable as you continue to create compelling content. Your journey as a content creator is filled with endless possibilities for growth and creativity. By pushing yourself to explore new techniques, refine your skills, and embrace constructive feedback, you will undoubtedly achieve great success in your future projects. Keep striving for excellence, and remember that the process of learning and improvement is a continuous journey.
Judge 1
Positives: Nice work!! Overall great thinking to leverage the history of Tic Tac, while getting across the newness of it, flavor wise. 1 - I Think you demonstrate a rad variety of shooting styles, post effects, and playful illustration - which all combined make for a pretty visually engaging commercial. 2 - Same thinking for the edit - pacing feels nice!
Improvements: 1 - I think what I'd like to see more of is a reason to jump from old to new to old. I sort of understand it as a viewer - but it's screaming for some type of line to tie it all together. If the general thinking is something to the effect of an 'old brand that feels new', I would push you for a line that speaks to the idea to wrap this up. 2 - Super specific here - but I would suggest chopping out the second shot of the more modern TV, and just get straight into the product shots on black. When storyboarding and making edits to spots - Here's a question I try to ask myself: "if I lost this shot, would the spot/story still make sense?"
Judge 2
Positives: Your story is great! the text at the end sums it up really well. It seems to me like the story is: "Yeah yeah yeah, we know tic tacs are boring... NOT ANYMORE, we have a lot of fun new flavors that you should try! It will be fun" The editing speed is great. I think a fast paced edit goes really well with your concept.
Improvements: The shot at 0:06 needs a small adjustment. The tv stand and the room are brighter and more vivid than the tic tacs on the tv. You always want the product to be the most bright, most vivid thing whenever it is on camera. It's subtle, but very important in advertising. Similar issue at 0:22 - The product(s) is on a black background, but something seems slightly off to me. It's like 2% too dark and too shadowy. I wish the colors were slightly more clear and more vivid. The way your green logo looks at 0:23, that is how the product should look at all times on camera. Overly vivid and colorful.
Judge 3
Positives: I love the color play, it's fun and engaging! I really works to modernize a brand with history. The pace of the edit also added to the excitement.
Improvements: A few shots felt a little flatter than others both in terms of camera angle, diverse shots, and lighting emphasis. If each one of these packages is a lead "character" they all need equal attention.
Judge 4
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Judge 5
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