Sardine Factory - The Story of John Sardine - ID# 413

Riverside Brookfield
Commercial
Entry Description

A comedic take on an odd company.

Copyright Info

Recent Teacher Comments

  • 4/30 8:38 am - This is a funny concept with unique camera shots and great editing. Try adjusting those audio levels to bring this to the next level.
  • 3/8 8:43 am - I really like this idea you're going for! Loved the humor and the approach you took to this. Almost felt like an old commercial from the '70s with the way you had the different edits and shots. Loved the overall vibe this gave off. I do think the audio could be boosted in spots, however, as I had to crank the volume on my computer in order to hear you clearly. Loved the approach and filters you used to make this really funny and quirky.
Judge 1

Positives: - Really funny concept! - Loved the old timey feel and dramatic reading. Plus the logo coming on at the end looked great!

Improvements: - Difficult to hear the VO - A tiny bit hard to understand the story

Judge 2

Positives: Fun idea and clever connecting the story to the product. The cut has a feel / vibe that is executed nicely to match the kind of storytelling.

Improvements: Not sure shooting this full frame then expanding to 16x9 with the side boxes works (or is necessary.) If you want to shoot 4x3 that's ok and it certainly fits the vibe of the story, just master it in 4x3. This might have even worked better in 4x3 and black and white. Quality of the ftg / lighting could use some work.

Judge 3

Positives: Weird and cool! The lighting/noire approach is working really nicely. The edit pacing and storytelling is really nice!

Improvements: I woulda liked to see more care put into the ending GFX of the company logo. Small note - but for the color grading, I think this wants to be black and white, or apply more contrast to the color.

Judge 4

Positives: The tone, camera work, visual style, and editing all felt unique and fun to watch. The voiceover complemented the visuals perfectly and helped tell the story. This piece was funny and bold. Great work!

Improvements: The music felt a little too loud relative to the voiceover. Including some product shots at the end instead of just the logo could also strengthen the ending. Great work overall!

Judge 5

Positives:

Improvements: