A PSA about the dangers of distracted driving.
Positives: 1) story concept 2) pacing of video up to accident
Improvements: 1) needed website reference at close 2) graphics too large 3) not believable within a parking lot
Positives: Greart use of the music and the edited sequence in the car showing the characters having a good time. The music choices were excellent for mood and atmosphere (as was the ambulance effects).
Improvements: It was hard to tell what was "fantasy" (car stopped in time) vs "reality" (car did not with casualties) in how the sequence was put together. While anything is possible it stretched credulity that (and I say this with no pleasure) hitting a pedestrian in a parking lot would lead to all 3 passengers in the car also being killed. I thought it was odd showing the casualties IN the car, before showing the pedestrian who got hit by the car.
Positives: 1) Editing was done very well, and the pacing was good. 2) Special effects and makeup were believable.
Improvements: 1) The call to action wasn't very clear at the end. 2) End result of all parties dying, including those in the car, felt a little overly dramatic and almost comedic.
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