Nike - ID# 420
Batavia
Commercial
Entry Description
Nike Commercial produced by Ben Fiegel and Zach Granberg
Copyright Info
Recent Teacher Comments
- 4/26 9:29 am - Using actual footage from gameplay combined with additional footage you shot in theory is a smart move, but when you can tell that they don't match up it can be distracting to the viewers. Maybe add some visual effects to the existing footage in post production to help ease the transition between the two types of footage? I like the story...and assembly editing of this piece is well done.
- 3/3 2:15 pm - Thank you for sharing your commercial project with me. It's clear from your work that you've managed to capture a vibrant energy, which is a crucial element in engaging your audience and conveying enthusiasm for the subject matter. The spirited atmosphere you've created is commendable and sets a positive tone for the message you wish to communicate. However, I understand from your presentation that there may have been constraints that impacted the production quality of the commercial. It appears that the project was executed with a limited timeframe on a football field, supplemented by footage from actual football games. While this approach can offer authenticity and immediacy to the project, it also presents challenges in achieving a polished and professional finish. To elevate your future projects, consider focusing on the following areas: Dynamic Editing: Incorporating more dynamic editing techniques can significantly enhance the visual impact of your commercial. Experiment with a variety of shot transitions, such as quick cuts, wipes, or even match cuts, to maintain the viewer's attention and create a more engaging narrative flow. Adjusting the pacing of your edits to match the energy and rhythm of the soundtrack can also amplify the overall impact of your commercial. Sound Effects: Stronger use of sound effects can transform the viewing experience, adding depth and dimension to the visual content. Consider layering ambient sounds from the football field, such as the crowd cheering, whistles blowing, or the sound of the ball being kicked, to create a more immersive soundscape. Additionally, incorporating sound effects that emphasize key moments in your commercial can heighten the emotional and sensory impact on the audience. Pacing and Impact: A faster pace can contribute to a more compelling and memorable commercial, especially when aligned with the energetic theme of your project. Carefully select moments from your footage that showcase high energy or critical plays, and edit them together in a way that builds momentum and excitement. This approach, combined with strategic sound design, can significantly enhance the viewer's engagement and emotional investment in the content.
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