Juvee Galactic Berry - ID# 447
Riverside Brookfield
Commercial
Entry Description
Thirsty? Try a Juvee Galactic Berry drink! Full of flavor and deliciousness, this drink is awesome.
Copyright Info
Recent Teacher Comments
- 4/26 10:32 am - As far as editing and lighting is concerned, you nailed it. Well done. Things I would like to see improved on this piece would be a wider variety of shots. You change the angle of the can at times, but the camera always stays the same. Additionally, it would be great to actually see the product as well (outside of the can that is). I've never heard of this drink before, and you make the can look lovely, but I don't know what to expect once that can is open and I think seeing that would make this a stronger piece.
- 3/4 9:33 pm - It's commendable to hear that your product shot techniques in the commercial have been executed with top-notch quality. Mastery in this area is crucial for highlighting the product's features, appeal, and quality, and it's clear you've developed a keen eye for detail and technical proficiency in capturing the product in its best light. However, your observation regarding the commercial's lack of an aesthetic narrative and overall appeal points to an area ripe for enhancement. A compelling commercial not only showcases the product effectively but also tells a story or conveys a message that resonates with the audience, creating an emotional or intellectual connection that goes beyond the product itself. Here are some suggestions to infuse your commercial with a stronger narrative and appeal: Develop a Clear Concept or Theme: Start by defining a clear concept or theme for your commercial. This could be based on the product's unique selling points, the lifestyle or values it represents, or a specific emotion you want to evoke in your audience. Once you have a concept, ensure every element of the commercial, from the visuals to the music, supports and enhances this theme. Incorporate Storytelling Elements: Think about how you can tell a story through your commercial. This doesn't necessarily mean a linear narrative; it could be a series of vignettes, a day in the life of a character, or a visual metaphor that conveys the product's impact. Storytelling can create a more engaging and memorable commercial. Enhance Visual Aesthetics: While your product shots are top-notch, consider how the overall visual style of the commercial contributes to its aesthetic narrative. Use color, lighting, composition, and transitions creatively to support the theme and mood of the commercial. Consistency in visual style can also help reinforce the commercial's message and appeal
Judge 1
Positives: Really great stylized shooting (I mean, pulling in the fish tank?!), VFX work and color grading. I feel a cool conceptual connection to whatever the heck Galactic Berry is. The ambient music choice really works well for this spot - feels right for the brand & flavor.
Improvements: I think what I'm missing here is a story. It's totally cool to have a more ethereal, loose narrative - but either VO, or supers, could go a long way to help wrap up this visual idea conceptually. What is the product? what does it do? What can it do? And on a related note - I need a tagline!! Or something. Try to always keep in mind that more than anything, we are storytellers in service of a brand.
Judge 2
Positives: 1. Sound is excellent (music and sound fx) . Very clean, tight, crisp. 2. The visuals were excellent. Very professional, very well shot. Close-ups for food/beverage can be really hard in the commercial world, your commercial looked tv-ready.
Improvements: My critiques are mostly from the marketing department, not from the film side of your commercial: 1. I took off points for story. I see that the flavor is "galactic berry" - This goes very well with your general concept. Your commercial looks and feels like something from Interstellar or 2001: A Spacey Odyssey (a BIG complement, in my opinion). I really enjoyed that aspect. However, I don't know if that is going to help sell more cans of this drink. Why should viewers of this commercial buy this product? Every commercial should end with the viewer thinking: -I want to buy this -I NEED to buy this -My life will be better if I buy this As the commercial creator, you need to give the viewer a reason why they want / need to buy your product. Example: Red Bull gives you wings - This implies that you can fly (have a lot of energy) if you drink Red Bull. Or Pepsi had an old slogan of "For those who think young" and the implication is that Coke is for old losers and if you drink Pepsi you will be young and cool. You didn't necessarily need voice over or text, but just a little hint of something for the viewer, something that gives the audience a reason of why they should buy this. 2. I would have liked to seen a little more variety with the visuals. The shots you had were A+ quality, but maybe just mix it up a little. TOTAL SUMMARY: I have worked on 150+ commercials. There are two main groups when creating a commercial, the film people, and the marketing people. The film people are there to do all the technical aspects with the equipment (cameras, mics, lighting, editing, etc). The marketing people just want to sell more of the product. They have marketing and advertising degrees. The BEST commercial producers understand the film side AND the marketing side. You have an excellent attention to detail and you're clearly very creative. You could definitely do this professionally, if that is something you are interested in.
Judge 3
Positives: All of the elements come together nicely. I could see this ad playing before a summer blockbuster. I particularly enjoyed the Camera shots and lighting.
Improvements: I'd like to see the story played up a bit more. The sound drive the narrative well but it can't do it alone. Additional shots, or graphic elements may have added to the narrative.
Judge 4
Positives:
Improvements:
Judge 5
Positives:
Improvements: