Bluesky - ID# 448

Richards High School
Commercial
Entry Description

Bluesky is a decentralized social media app where users can share short messages, images, and videos. It's designed to give users more control over their content and audiences. This animation was created entirely from scratch in Adobe After Effects. There was no use of any templates whatsoever. Everything in this animation was keyframed using pieces of the user interface and elements created by the student. Created by Helen Huang

Copyright Info

Recent Teacher Comments

  • 4/24 11:46 am - Very cool and popular style of commercial. I was a little confused with what the product was and the message of this commercial. I had to watch it a few times to get it. I think a longer commercial for something like this would've gotten the message across better.
  • 3/4 6:19 am - Way to keep it simple-- I liked how you used the different communication methods to enhance the story such as messages, threads, a message stream, etc!
Judge 1

Positives: The overall design is so sleek! I think the music choice pairs very well with the visuals. The color scheme is very simple but effective. It's like 90% with a little bit of blue colors and black text. I really like the part at 0:05 when it says "Your Choice" then cycles through News, Jokes, Hobbies, etc.

Improvements: Not necessarily a mistake, but here is my personal opinion about the song fading out at the end... At 0:25 I think the song is fading out slightly too early. In a commercial, the most important piece of info is the name brand and logo. So when the audio starts to fade out, that is telling the viewer that the commercial is over and they can fade out their attention. I think you can still fade out but AFTER we see the slogan and logo... OR do your same fade out but have a voice say "It all happens on Bluesky" or just "Bluesky". I think a slightly stronger finish with audio would help you sell more Bluesky products. 0:03 I think the text moves a little too fast on "Bluesky is the New Social Network". The other texts move fast too but I think it works in other areas. This specific moment I think needed to linger a split second longer for the viewer to understand that Bluesky is the new social network. I took some points off of story because I think it could have been a little stronger. Your story / narrative is definitely simple and clear. Bluesky is a new social networking website, and I get to chose my own timelines (etc) and I get to express myself. I wanted a little more emotion and human feeling attached to that. The best commercials sell EMOTION and FEELINGS. I'm not saying you need to make major changes, because I really love your simple design. I think I just wanted to have a stronger connection to HOW and WHY this new social network technology is going to make me happier. So maybe when you show the cats, hold on the cat pictures for longer. All the dog and cat lovers will see that and "awwwww I love cat pictures, they make me happy! I should buy Bluesky and I'll get to see cat pictures all the time!" (just an example) Or maybe for "Control your scroll" you show a mean post and then the screen clicks "HIDE" and then the mean post goes away forever. That could elicit an emotional reaction from the viewer to help sell the product. CONCLUSION: You did a really great job with this! I was really impressed with the overall feel of this. It had a very cool tech vibe that works so well with some products. For your information: I always try to give very detailed ideas for improvement just to challenge you for your next project. You have an obvious talent for visual graphics and editing!

Judge 2

Positives: WOW I had to watch this several times to think of anything constructive. You do an excellent job of capturing the story and explaining the brand, the product and its purpose. The sound was a perfect complement. The shots were energetic and set a good tone.

Improvements: While the editing was very good and frequently hits the mark, I think the pace was struggling to keep up a times. The shot around the 20s mark with the blue arrow. It's not clear to me what this shot is adding.

Judge 3

Positives: Love it! 1) Amazing demonstration of VFX work - really clean and flows seamlessly 2) Really smart use of supers/copy! I know exactly what the product is and offers - and I love the line "It all happens on Bluesky"

Improvements: 1) Would love to have seen more humanity! What kind of posts/people use this? Would we see someone using the platform on their phone? 2) Small thing! but at :20 - I'd love to see that larger, and maybe some notification SFX to pair with the messages.

Judge 4

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Judge 5

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