Rokbonki: The Unforgettable Hibachi Experience - ID# 46
Glenbrook North
Commercial
Entry Description
A family, eating their mundane homemade meal, embarks on a festive dinner experience at Rokbonki. This hibachi restaurant, nestled in Arlington Heights, IL, has become a local staple for families across the suburbs seeking an experience filled with flavor, laughter, and flair.
Copyright Info
Recent Teacher Comments
- 4/24 11:37 am - Love the concept and story telling! Great job capturing the the fun of the hibachi experience. Great job!
- 3/3 10:57 pm - Clever transition from home kitchen to restaurant-- tone of video became more upbeat with this transition too! VERY clever & well done!
Judge 1
Positives: I really enjoy the concept of your commercial. A family is eating boring dinner at home... NOT ANYMORE! Now they're eating at a fun and tasty hibachi place! Great music, it goes very well with the visuals. I enjoy the visual transition of home grill to hibachi grill. The lights and colors are dull at home, then the colors are bright and vivid at hibachi! Always a great move for commercials to show the "before" and "after" periods.
Improvements: I wanted a few more close ups of the actors at home and at the hibachi. I know the point you were making, but it would be 15% stronger if someone at home had a close up and we saw how apathetic they were to the at-home dinner experience. I would also show more actor close ups at the hibachi. You have the right idea but I think I just wanted a little more actor facial expressions to really convey how happy they are at the hibachi restaurant.
Judge 2
Positives: A neat family story showing the the restaurant brought this group together for an experience. Great job depicting the brand, product and customers. The shots and sounds really bring the restaurant to life!
Improvements: I would have liked to have heard a little dialogue or even voice over to help tell the story. However I liked the use of sound efx in the mix. Lighting was also a challenge just one accent light can do a lot to remove shadows and add a little finish to the shots. Overall it was a neat showcase.
Judge 3
Positives: Nice work!! 1) Love the overall edit pacing after the opening dinner scene - very energetic - makes me want to go! 2) Great humanity moments!
Improvements: 1) Camerawork! You had a tall task to capture all the great food moments and the family moments, which I'm sure was happening fast! I felt soft focus and shaky camera here or there. 2) I would just cut the opening bit with the family, and start going into the restaurant - I undersatnd establishing a need to go out - but I think it works stronger without it!
Judge 4
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Judge 5
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