What Will You Kickstart? - ID# 473
Homewood-Flossmoor
Commercial
Entry Description
A commercial for Mountain Dew Kickstart.
Copyright Info
Recent Teacher Comments
- 4/24 11:59 am - I like the story for this and the color effect. Great use of the brand with the storytelling, too!
- 3/4 9:48 am - Clever concept, and I like how they were all brought together at the end!
Judge 1
Positives: I like how the color is turned on when the guy take a sip! You did a GREAT job with story and selling the product. Your commercial is basically saying "if you drink this product, you will be more creative, more adventurous, more physically fit, have a better career, and you'll flirt with some cool people" - I really enjoy the messaging because good commercials aren't just about the drink, they are about something deeper... you have conveyed that very well!
Improvements: Sound - For me, the ambient noise was a little too overpowering for the gas station and painter moments. I was a little distracted. The music and the drink open and the sip should be prominent noises, the ambient sound should be just barely sprinkled in. Lighting / colors: Once the man takes the sip and the music kicks in, I think I wanted a little more color. Some of the shots felt a little gray and bland to me. It was still shot well, but it had a very realistic feel to it. In my opinion, a soda commercial should be overly colorful and vibrant. For example: I really like 0:28 when we see the bright orange can in front of the black clothing. See how the orange really pops? That color pop is great for commercials to highlight the product and it tells the viewer to focus on the product. Suggestion: On set you can put the colorful can in front of dark things so the can really stands out. Also, you can look for colorful things in the rooms to add extra colors... And try experiment with cranking up the saturation in editing! CONCLUSION: Overall you did a great job with this! You totally know how to think like an advertisement company.
Judge 2
Positives: The edit was fun and vibrant, it helps to tell the simple story. I think the brand, the product, message, and consumer are all clear. The sound and editing work very well to support this.
Improvements: The lighting feels overlooked and does not help with mood or enhancing the story. A few of the shots in the adventure story feel flat to me and I maybe would have cut the moment all together. I think it would have been enough to kickstart three journeys. The movement at the end when you ask what you will kick start and the word list does the job of conveying options.
Judge 3
Positives: Nice work! 1) Well shot! Looks of good scene, and shot variety. 2) Well edited! Though I think this would work even stronger as a :30
Improvements: 1) I think you can beat the tagline 'what will you kickstart'!! 2) I think this spot wants to have a different track underneath it - with more sound effects!
Judge 4
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Judge 5
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