A music video acknowledging that no matter how much goes wrong life keeps moving, and you have to decide whether to stay put… or put in drive!
Positives: The actress for this was really convicing with all of her actions, facial expressions and overall vibe. That part at 1:09 where she reaches for the keys and they disappear was really creative. The decision to blur her out and keep the keys in the foreground is really good attention to detail.
Improvements: I think the story started well, but as we kept going I think the animation overtook the story a little bit to the point where it became a little confusing as to what was going on. The song told me more about what the visual was about instead of having the actor portray it in a way to make me understand. I would say we could tone down the animation a little bit and focus on good lighting and shots to make this a lot more engaging.
Positives: The song choice is perfect for the vibe of the video. The main character was well casted and seemed authentic and believable. You immediately believe her and can get drawn into her worlds, both real and imaginary. I work in the art department and deal with props all the time. Either that was a real dookie or the prop master did a fantastic job making something that seemed 100% legit. Either way, THAT"S HOW YOU DO IT!! The audience thought it was real and from that point on they were on your side.
Improvements: I love the layering and the artistic world that her mind opens up to but it had a few minor drawbacks. First, at around 0:34 and again at around 1:12 she attempts to interact with her surroundings but instead it's revealed that she's not authentically there. It would have helped to give her a steering wheel to grab or at least hide the illustrated image behind her hands or something. Also, at 1:37 the background shifts when you change layers. These are all minor things but when the editing makes your brain start asking questions instead of just existing in the moment, it's an issue. But overall I really really liked this video. Great job!!!
Positives: Really, really strong work! Just jam packed with creative choices and striking, intentional setups. Great mix of strong practical camera work and some outside-the-box digital effects work (I'm a sucker for some mixed media experimentation). Especially love the look of the dinner date setup - strong composition there. Opening title card is wonderful. Pace of the edit is solid and the piece evolves from start to finish in a really meaningful way. As you know, films like this take forever to make, and take a lot of intention - but keep making stuff like this! It's worth it!
Improvements: At 1.53 when transitioning from "another life" to the next shot, the background appears 1 frame before the green screen plate of the girl. This piece clearly had hours of attention poured into it - try not to miss those types of tiny details. Speaking of tiny details: with graphics like the fire drawings at 1.46 and the key at 1.10, be mindful of the parameter in Premiere (or After Effects, either way) called Anchor Point. Right now it looks like when you have those graphics rotate, they're rotating around the center point of the video frame (the default anchor point) rather than their own center. If I were you I'd move the anchor point to be in their center of mass to make their motion more natural. Last thing, the shot of the girl walking toward the camera at 7 sec is very Warp Stabilizer-y in a bad way. I'd see if an alternate take could be used or the parameters of the stabilization could be made a bit less extreme.
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