Capri - ID# 501
Shepard High School
Commercial
Entry Description
This commercial spotlights local Palos Heights family-owned business Capri.
Copyright Info
Recent Teacher Comments
- 4/24 11:22 am - I really like the family feel of this one. Great job capturing the atmosphere and friendliness of this restaurant. I think some of the sound clips could have been cleaned up. It distracts the audience a little bit. I definitely want to come to the restaurant now!
- 3/3 10:16 pm - Very clever concept with excellent camera work! You really covered all aspects of what people should know about the restaurant. Make sure you leave the customer quotes on the screen long enough for them to read completely.
Judge 1
Positives: This is such a great overall concept. I really enjoy the montage and fast cuts. The quick shots helps keep the audience's attention and makes it feel more exciting. The music goes very well with the overall feels. I think your best shots are the food close ups and I really liked the fire blazing pan. Its interesting and appetizing.
Improvements: 0:07 The bartender is dimly lit. I'm guessing you couldn't manipulate the lights because you filmed while the business was operating. In that case, try making a camera adjustment with the exposure. 0:12 "If you are passionate about it" - This is very subtle and precise, but the audio fades in with an unwanted noise. It's just slightly too jarring for me. While editing this sound clip, zoom in as close as possible and see if you can cut out that noise or experiment with fading it at the perfect time to make it sound as professional as possible.
Judge 2
Positives: The music was a good choice and it complements the piece. The shots are well thought out and the two things together tell the story of the place and set a tone that matches the ambiance of the restaurant.
Improvements: The pace felt a tad rushed. I'd like to have seen the shots linger a bit longer, give us time for our mouth to water. I would have like to have been introduced to the vou. Was that the owner, the manager? Who is talking to me? Since they are essentially a character it feels off to not know who they are. The shots were a little two spontaneous for me, I think the dishes at this restaurant are precise and some of the shots should have been as well. This would have helped to set the tone. Over all I see a lot of potential.
Judge 3
Positives: Really nice! Love that it's a 'real' place - If you intend to actually use this to promote the restaurant, I would challenge you to cut this down into a :30, which I think would give you the chance to pick the best of the best shots - I know you can do it! 1) Overall visual storytelling is really good. I'm feeling invited in from the start, see the great food, busy kitchen, crew having fun...it all makes a really human ad! 2) Editing! While I would liked to have seen more shots on a tripod, I think your pacing and variety of shots tell a really nice story. And I really liked how you brought those written reviews in!
Improvements: 1) As a viewer, I was craving some steadier shooting, giving me a better chance to take in the beautiful food and space! 2) Lighting! Many dark shots - hard at times to see!
Judge 4
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Judge 5
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