"Test Before You Try" follows two high school girls preparing for a Halloween party after ordering a mysterious package online. As the night unfolds, it is revealed that the package contains a fentanyl test kit, which uncovers a dangerous truth. Their quick thinking turns a potentially fatal mistake into a life-saving moment.
Positives: 1) different locations 2) music choice
Improvements: 1) no website reference at end 2) closing graphics weak
Positives: Great with setting mood and seriousness given the music and the darker shots and the "hush hush" between the two characters for their "secret" activity. The editing/sequencing of them going through the paces in the bathroom was well paced as far as "steps" they were going through
Improvements: I wish we could have seen or heard more clearly/more specifically what made them dump the sample down the drain - what changed? Characters didn't seem to have QUIET the energy associated with their scripted enthusiasm for what they were wanting to do.
Positives: 1) The message was very clear and strong 2) The lighting and camera work provided great production value to the spot
Improvements: 1) Sound was inconsistent and at times hard to understand 2) While you had a strong call to action it would help to add resources on where/how people can get testing kits
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