Graham's Fine Chocolates - ID# 76
Geneva
Commercial
Entry Description
A commercial for a staple, well known Chocolate shop in Geneva, IL
Copyright Info
Recent Teacher Comments
- 4/30 8:32 am - Awesome camera shots with great variety, lighting was good, audio sounded great, and everything lined up nicely. I could immediately see that this was going to be a chocolates commercial, great job setting the scene.
- 3/8 8:45 am - This is a really excellent commercial that really "sells" the place. I love the variety of cuts and varying imagery you convey through the camera. You really make the chocolate look appetizing so much that I want to go there. I do think some camera quality is varying from shot to shot (some look like they're in HD, some look a little darker), but in general the way you string together the shots, music, imagery, and vibe of the place is really engaging.
Judge 1
Positives: - I liked the song choice, I thought it fit the “for that special someone” line well! - I liked the establishing shot and the cozy feel of the commercial.
Improvements: - It would have been nice if there was more of a story or concept. The tagline at the end would have paid off a lot better if it tied into a story. - Lighting and cinematography could be better, maybe could have brought in lighting to improve the darkness of the store.
Judge 2
Positives: There are a lot of great camera setups here - you covered the chocolate making nicely. The product sells itself with your coverage - well done. The editing is solid as well. Establishing the exterior in the open is storytelling 101 and works really well here. We feel like we're brought into the store and get to experience a behind-the-scenes look at authentic chocolate making. It's a wonderful montage ending on the product logo - nice job.
Improvements: This is the kind of piece that is perfect for social media but would not work well for broadcast given the random length of :20. That's ok, but try to follow the rules and have at the very least a :15 of this idea which would work for broadcast. Some of the shots are simply too dark. If you're not going to bring lights into the space, spend time in post production color correcting the footage so it all looks evenly lit.
Judge 3
Positives: Nice! Appreciated the thorough editing approach which hits on the charm and variety the store offers. Appreciated ending on the special someone line to close the spot!
Improvements: I think you needed some more lighting in some scenes. You captured a lot of great stuff! But I think the camera work and shot choices could've been improved.
Judge 4
Positives: Great job with this piece! I really enjoyed seeing a local store featured. Simply showing what they do and how they make their product is interesting to watch and tells their story effectively. The music was also a great addition, helping to guide the mood and enhance the overall feel of the piece.
Improvements: I know it can be challenging to film in a practical location, but bringing in some additional lighting might have helped, as some shots felt a bit dark or flat. Even slightly increasing the camera exposure could have brightened them up. Towards the end, the editing felt fast-paced, and for the mood of the piece, it might not have needed quite so many quick cuts. Overall, great work! This was so fun to watch!
Judge 5
Positives:
Improvements: