Silver

5 Gum Commercial

Batavia

Commercial

Entry Description

5 gum will be there for you during the tough times. Like when you happen to indulge in hot sauce during lunch.

Judge 1

Positives: The camera work and editing worked very well.

Improvements: Probably show someone giving the girl the product and having her digestive problem getting solved. . . as in "yea, it works."

Judge 2

Positives: Creatively used a real world example to convince people to try the product. Reaction shots and clean editing throughout

Improvements: Head shots could be improved by including more space around the subject. Overall a very well done production. The viewer may have benefited from less reaction shots of the other actors, and put more emphasis on the main character at the end. The use of a sound effect with her scream may have been impactful.

Judge 3

Positives: I shot composition and sound were done well. It was a rather polished, and appealing.

Improvements: Five gum insert at end seemed slapped on and forced. concept seemed to be drawn out and too long.