Bronze

The Deal

Eisenhower

Commercial

Entry Description

A "girl" gets a pass to drink some water but then was interrupted by "the dealer" then deals Cardinal Fuel to a couple of students and a teacher.

Judge 1

Positives: Good story line for selling product and product placement works well.

Improvements: Audio needs to be consistent with all actors and voice at end hard to understand.

Judge 2

Positives: Nice use of brand messaging. Made the viewer want to know more.

Improvements: Sound was gritty, loud, with reverb. Editing could have improved the commercial.

Judge 3

Positives: Creative concept, and clear presentation of the product. The visuals worked as well.

Improvements: The "dealer" imagery won't appeal to a lot of people. And the sound from the dialog of the dealer character was way too blown out and distracting at first