Gold

Chippewa Boot

Neuqua Valley

Commercial

Entry Description

This is a commercial for Chippewa boot brand. The idea is to influence people teens to go out and learn instead of reading about it in a textbook.

Judge 1

Positives: The shots of nature and the boots were very good.

Improvements: The concept of learning more with the boots than the books did not come across as well as it could have been.

Judge 2

Positives: Nice use of multiple shots to gain viewer interest. Editing and production was well polished for audience.

Improvements: Could have made more of a reference to the product through narration or product logo. No call to action for the viewer to the product.

Judge 3

Positives: Shot beautifully, and a great selling point and idea. Edited well and thoughtfully.

Improvements: Sound is the only thing this ad lacks. The wall of music is not enough. If we see and walk in nature, we also have to hear it!