Silver

Man, Cardinal Water

Eisenhower

Commercial

Entry Description

Guy asks for regular water and and daydreams that he does some unmanly things. He then realizes the best choice is to by the Cardinal Water.

Judge 1

Positives: Lighting and camera work look good.

Improvements: Audio needs to be consistent and keep vary camera shots. A still closeup of the product at the end would be good.

Judge 2

Positives: The content and story line of the commercial was very creative! Well planned reaction shots and humor, peaked the viewers interest about the product.

Improvements: Sound was soft, than loud, and detracted from overall commercial experience for viewer. The color throughout the production was not prominent.

Judge 3

Positives: Good presentation of the advertising concept. Shot and edited well.

Improvements: The end of the commercial seemed dragged out, and while I got the humor out of the commercial, the comedic timing needs to be quicker.