3rd Place :: Division A

Aggie's Broken Pretzels - Commercial - W

Lyons Township

Commercial

Entry Description

"Aggie's Broken Pretzels" commercial, produced by Matt Albertini.

Judge 1

Positives: The camera work and editing looked professional, especially since it seemed to be a real product.

Improvements: Having people buying and enjoying the product, besides the owners, would show how well the product is received.

Judge 2

Positives: Increasing the speed of certain shots was very effective in keeping the viewers interest. Narrators commentary provided enough information about the product to make the viewer want to learn more.

Improvements: Variety of shots seemed redundant at times, but still was a great prodution. Audio seemed to fade in and out. At times it was a little fuzzy.

Judge 3

Positives: Really cool action shots of the factory and solid editing. Felt like I was watching modern marvels, which isn't a bad thing...

Improvements: ... but it felt much more like a documentary, and less like a commercial, until the end. Also, the script needs work. You shouldn't call your client "selfish." and it was too long