Gold

The Blocker - Commercial - W

Lyons Township

Commercial

Entry Description

This is a parody commercial for "The Blocker", a service that helps a guy keep his girlfriend from getting hit on by other guys. Produced by Hannah Frugia.

Judge 1

Positives: Innovative concept and great narration of story in the ad.

Improvements: Steady camera work and watch wording. . . "ain't" takes away from ad.

Judge 2

Positives: Great concept to create appeal about the service! Contained a variety of shots to keep the viewer interested in the story line of the commercial, and benefits of the service.

Improvements: Sound was inconsistent throughout the commercial. (Fuzzy) Concise editing could have improved the pace of the production.

Judge 3

Positives: Good representation of the service provided. The shots and editing were both done well, especially towards the end.

Improvements: More show, less tell towards the end. I under stood what the service was already doing from early on, I didn't need a voice to explain what I was seeing.