Gold

Dr. Martens Boots

Neuqua Valley

Commercial

Entry Description

This was an assignment to make a 1 minute commercial for a brand of our choice. Dr. Martens promotes individual style which I admire. I had been planning this shoot for 3 months before the film date.

Judge 1

Positives: Camera shots were varied and free spirited. The title at the end brought the concept to the audience.

Improvements: The lighting was needed to be toned down and eliminate the pixels showing in the shots.

Judge 2

Positives: Great use of multiple shot selections. The pace of the commercial kept the viewer engaged.

Improvements: Music choice might have made some viewers uncomfortable. Features and benefits of the product got lost with only visual imagery.

Judge 3

Positives: Shot well, and the art and look of the film definitely sold me.

Improvements: Maybe they could have done more than just drive into a countryside and smashed a pumpkin. Need the introduction of the boots at the beginning, not the middle.