Silver

iPhone 5 Commercial

Waubonsie Valley

Commercial

Entry Description

Commercial for the iPhone 5

Judge 1

Positives: The audio from the phone was very good and the title at the end.

Improvements: Put the title at the beginning, too, so the viewer knows what the product is and explain how this version is different than the others smart phones or Apple 4S.

Judge 2

Positives: Features and benefits were well established. The flow and pace of the commercial was well done.

Improvements: Audio could have been improved. Additional editing would have improved the execution of the overall commercial.

Judge 3

Positives: Solid advertising concept and good sound.

Improvements: Not enough shots of the actual iphone, and the frame stayed on certain cuts for too long. Need more cut aways. The pacing was rather slow.