Gold

Crossfit Barrington Commercial

Barrington

Commercial

Entry Description

An advertisement for a workout facility in Barrington.

Judge 1

Positives: The camera shots and titles looked very professional.

Improvements: Shots could have been held longer on the screen. Maybe using one person before and after using the gym could have sold the audience better.

Judge 2

Positives: Plenty of shot, and scene selection to keep viewer interested. The fast pace of the commercial was a plus.

Improvements: The content lacked an emotional attachment to the service, including the actors lack of commitment. Could have showcased the features and benefits better.

Judge 3

Positives: Cool animated graphic at the end. Good b-roll footage and shots.

Improvements: Ad doesn't really say much, other than showing a gym a bunch of equipment. Needs more selling power.