Silver

Merriehill Farms Commercial

Barrington

Commercial

Entry Description

An advertisement for a local horse farm and stable in Rockford. This ad aired on local Rockford television.

Judge 1

Positives: Editing and casting

Improvements: end tag

Judge 2

Positives: Good variety of shots chosen across a wide age spectrum of prospective users I know what is being advertised. No gimmicks or attempts at humor; here is the what, where and why.

Improvements: More interesting music A few "hero" horse shots. Such beautiful animals could be used alone in a few shots.

Judge 3

Positives: Nice copywriting. Good imagery of the facility.

Improvements: The editing of the kids saying the "every horse deserves a little girl or a boy" line could be just a little smoother.