Gold

Brighton Car Wash 30 sec. promo

Metea Valley

Commercial

Entry Description

A commercial done for Brighton Car Wash that played on NCTV for two months. Showing off the new eco-friendly wash system they have developed.

Judge 1

Positives: The camera shots, editing, and audio were very well done. It looked professional.

Improvements: I was a little distracted by the title on the screen throughout the entire commercial. It would have been good at the beginning and then at the end.

Judge 2

Positives: The commercial imagery and audio was engaging. Communicated the product and services at a nice pace, and the audio was well done.

Improvements: The location information of the car wash throughout the commercial may have been distracting to the viewer. The imagery and voice over could have been more succinct.

Judge 3

Positives: Over all very solid technicals, good picture, editing and sound. Clear message is delivered

Improvements: Too bland and generic. Nothing in the ad grabs my attention. Dom't need text at the bottom third the entire time