Silver

Southwest-commercial-O

Hinsdale Central

Commercial

Entry Description

commercial

Judge 1

Positives: casting and idea is consistent with their long-running campaign

Improvements: End tag on too long and very poor video quality

Judge 2

Positives: Good story for this ongoing campaign.

Improvements: A few close-ups of the girl reacting to the text message would be good. A bit more force in her response, and maybe only bleep out the occasional word instead of her entire response.

Judge 3

Positives: Cute idea; it made me chuckle.

Improvements: This spot could have been just a little bit shorter. It probably would have been a good idea to recreate your own tag at the end, rather than dubbing a real Southwest spot.