Bronze

COLGATE...IT MAKES YOU SMILE-COMMERCIAL-R

Kelly

Commercial

Entry Description

This commercial takes a funny approach at using Colgate,the toothpaste!

Judge 1

Positives: soundtrack

Improvements: doesn't sell product as teeth cleaner.

Judge 2

Positives: Cute, ties the product to the action in 2 ways, they smile when the joke pays off, using the product improves your mile. Not obvious, good on anticipation. Until the payoff I did not see where this was going.

Improvements: Better cinematography, music selection might be better with something a bit wackier and fun A few close-ups, especially when they smile after the gag

Judge 3

Positives: Editing looked good, and I like the music selection.

Improvements: Fun idea, but it doesn't make me want to buy toothpaste. Maybe shaving cream?