Gold

Kia Rio Commercial

Waubonsie Valley

Commercial

Entry Description

Commercial for Kia Rio

Judge 1

Positives: The car remained in almost all of the add. The title at the end was great.

Improvements: Take out the blurred shot in the middle of the ad and a little narration would be helpful.

Judge 2

Positives: Variety of shots, and the concept of the overall commercial worked well! Thought the use of zoom in and out emphasized product!

Improvements: Execution of some of the more advanced shots could have been improved. Imagery was blurry at times..

Judge 3

Positives: Good use of sound effects to try and help sell the product. Good and clean representation of the product. Time lapse shot was cool.

Improvements: For a car commercial, the pacing needs to be faster. And I could have used maybe a shot of the interior.