Silver

Fruit Loops Commercial

Batavia

Commercial

Entry Description

A commercial for the breakfast cereal, Fruit Loops.

Judge 1

Positives: Good product placement and subject

Improvements: Put the "you'll go loopy for fruit loops" at the beginning of the ad too, so the boy flipping makes more sense.

Judge 2

Positives: Commercial increased appeal for the product. Associated an emotion, and behavior with the visual imagery.

Improvements: More shot selection would have created more of a "WOW' factor to the viewer. Commercial may have lacked creative content.

Judge 3

Positives: Goofy ad, I like the use of sound effects to drive home ideas, and the presentation of the product was good as well.

Improvements: Maybe a little too much cartwheeling, and not enough camera angles on the main action of the cartwheeling.