Bronze

Writers' Week

Libertyville

Commercial

Entry Description

Advertising a school event named Writers' Week.

Judge 1

Positives: info and branding of the event and pacing

Improvements: Soundtack was a bit over the top for the promotion of this kind of event. went on too long

Judge 2

Positives: The titles within the commercial really help tell this story, a writers conference is a very difficult thing to sell visually. Not naturally dramatic.

Improvements: The music is much too strong and dramatic for the subject. More appropriate for an action film. For variety maybe have a few more moody close-up shots of someone actually struggling with writing: pen, paper, grimace, struggle...

Judge 3

Positives: Nice camera work and editing.

Improvements: This looked a little too "exciting" for me. The titles, music, etc. made this look like an ad for an action movie, not a writing festival. Also, you show shots of bands playing, but make no mention of music. Is music part of Writer's Week?