Silver

Gatorade Commercial

Waubonsie Valley

Commercial

Entry Description

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Judge 1

Positives: The product remained throughout the ad. Good imagery.

Improvements: Light the product and not have the swimmer push away the product.

Judge 2

Positives: It was obvious that this commercial was for GATORADE - Good use of using product as a prop. Good choice of music for scene.

Improvements: The audio level was just too overpowering. It was hard to see the subject at first due to the darkness.

Judge 3

Positives: Good concept, and the product is clearly shown and the purpose of the ad is clear.

Improvements: Not enough camera angles and shots, and the entire commercial was very dark, not enough lighting. We need to see the product more.