Gold

Simply Sweet Nails

Bremen

Commercial

Entry Description

Simply Sweet Nail Polish

Judge 1

Positives: Great idea with rewind concept and really sells the product. Product placement is good.

Improvements: Audio needs to be clearer and watch transitions using slow mixing shots. It seems confusing for viewers.

Judge 2

Positives: Great concept and organization to create persuasive appeal! Nice use of a variety of shots and zooming in and out.

Improvements: At times shots were blurry, and sound was muffled. Pace of the commercial could have been improved with better organization of content.

Judge 3

Positives: Good presentation of the product, and the voice over helped sell it as well. Good use of effects and sound.

Improvements: Commercial was a little bit too long, and some elements dragged on, like the rewind scene. The shots of the actual product were dark, and the nail polish didn't really stand out to me.