Bronze

Duke Fuel

York

Commercial

Entry Description

Duke Fuel is a comedic commercial for the water sold at York High School.

Judge 1

Positives: idea and sound

Improvements: cinematography

Judge 2

Positives: Good comedic concept, this water will transform you The huge mask itself sitting on a human body is funny

Improvements: Maybe reorganize the action so the set-ups all happen together and the payoff shots are grouped at the end. Better anticipation as to where this is going. Needs work on cinematography and acting. Make the initial situations visually more disappointing.

Judge 3

Positives: Editing was nice; good variety of shots. Nice try at making bottled water seem more exciting.

Improvements: Video quality could be better. A lot of shots seemed out of focus.