Silver

Greater Than

Glenbrook North

Commercial

Entry Description

This is a commercial for Greater Than sports drink. I made this commercial for both my broadcasting class as well as my school business club. The Greater Than company is owned by some local businessmen who are working with our school to help them design their advertising and marketing campaign. The hope is that this commercial is actually used as one of their TV spots.

Judge 1

Positives: sound and visual effects

Improvements: The idea is a bit of a stretch for a sports drink. better product shot would help.

Judge 2

Positives: Well shot, good editing, I like the use of split screens and multiple aspect ratios

Improvements: Until the end shot Itought the spot was for VW. Don't see a tie-in of the driving and payoff shot.

Judge 3

Positives: Nice editing, great action shots.

Improvements: Great visuals and all, but what does this have to do with sports drinks?