Gold

Dawn Commercial

Batavia

Commercial

Entry Description

Dawn dish soap commercial.

Judge 1

Positives: The editing and camera shots were great. You really sold the product.

Improvements: Having more dishes stacked up next to the sink might have made the situation more dire.

Judge 2

Positives: Clearly communicated the benefits of the product. Nice use of text to reiterate the product name and benefits.

Improvements: Audio was somewhat muted, and distracted from message. Shot selection was simple, but with improved editing could have been a better production overall.

Judge 3

Positives: Fun and practical ad. Sells the product, and keeps my attention through the entire piece. Good sound work.

Improvements: More angles and shots. Try adding reverb to the v/o of hand and to the husband to place them within the house.