Honorable Mention :: Division AA

Beats Headphones Commercial

Waubonsie Valley

Commercial

Entry Description

Commercial about Beats Headphones

Judge 1

Positives: The audio and editing were done quite well.

Improvements: A little confusing on why wearing a headset while on a toilet makes a difference or when working with a teacher, having a headset makes the student dance. How do these two examples relate to the product?

Judge 2

Positives: Black & White to color transition worked well for this product ad and demonstrated the need for Beats Audio. The selected music clips enhanced the visual imagery.

Improvements: The men's restroom may not have been the best choice for a scene. More visual imagery (animation) could have been integrated to create more impact during the transition from Black & White to color.

Judge 3

Positives: I was a fan of the concept, and the editing and shot composition were fine.

Improvements: Ending was cliche, could of used a voice over or a tag line. 1 song across the entire picture was not enough to sell me on the product.