3rd Place :: Division AA

H&M Commercial

Waubonsie Valley

Commercial

Entry Description

Commercial for H&M Clothing

Judge 1

Positives: The models are doing a professional job and the different camera angles make things interesting.

Improvements: Improve the lighting and avoid the pixels in the night shots.

Judge 2

Positives: Great concept, shot selection and music to show lifestyle of the brand. Split frames, and shots were extremely effective!

Improvements: More concise editing could have improved the branding, Although the concept was very creative, what was the goal of the commerical?

Judge 3

Positives: Good pace of editing all of the different model shots. Camera work was good.

Improvements: No real attention graber. What makes H&M different? The hair flicks at the end seemed cheesy.