Chex Mix Commercial - Something for Everyone

Glenbrook North

Commercial

Entry Description

We created a commercial for Chex Mix. We had a group of friends enjoying a bowl of Chex Mix. We used quick overhead shots to show progression of time. We particularly wanted to include quick shots with an upbeat feel and a friendly gathering. We thought a commercial like this would really help sell the feel of the product.

Judge 1

Positives: Great use of nat sound to hear snack coming out of the bowl. Very creative use of different hands grabbing for difference pieces at the end. It creatively reinforces the "something for everyone" theme.

Improvements: The shot in the beginning could've been better lit. I would also have your actors wear brighter clothing to bring more attention to what they are doing. Also, it didn't seem like the actors were miked, so it was hard to hear them.

Judge 2

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Judge 3

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Judge 4

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