Fail Harder

Mundelein

Commercial

Entry Description

Commercial created in a narrative format. Story intended to draw audience in and associate success with the brand.

Judge 1

Positives: Good story. Well written script. Great camera work with beautifully composed shots. Nice work with audio, mixed very well.

Improvements: Some shots were too dark. A bit too wordy.

Judge 2

Positives: Strong plot, camera, audio and editorial techniques. Enjoyed the copy, very well written. Love the tag line, "fail harder."

Improvements: Slightly cliche, but looks like a Nike ad. Night lighting is difficult, needing a bit of tweaking on technique there. Overall, well done.

Judge 3

Positives:

Improvements:

Judge 4

Positives:

Improvements: