Chip Combat (Doritos Ad)

Mundelein

Commercial

Entry Description

Chip combat is a short action commercial designed for the Doritos Crash the Super bowl 2016 contest. The ad is heavily inspired by the videogame/comic book aesthetic seen in films like Scott Pilgrim vs The World and Speed Racer. My goal was to deliver a fun action filled thirty seconds to promote the Doritos brand.

Judge 1

Positives: Great story. Wonderful effects. Nice work. Great editing sequences.

Improvements: Parts of the commercial had much louder audio than other parts. Needed more balance.

Judge 2

Positives: Very well done! Wonderful camera, editorial and graphic technique. Enjoyed watching this.

Improvements: Very difficult to find an element needing improvement here.

Judge 3

Positives:

Improvements:

Judge 4

Positives:

Improvements: